I saw a lot of backlash on Facebook when Apple forced dinosaur rockers U2's new album on their users onto their hated iTunes programmes. Now, Apple has created a one-click removal tool for the removal of this album, an embarrassing U-turn. Well, U2 was popular to youths in the early to mid-80s, by the nineties, they were staples of adult-oriented radio (AOR), essentially safe and easy listening for the middle-aged. Presuming mass popularity is simply the height of Apple's hubris.
And U2's response?
"And for the people out there who have no interest in checking us out, look at it this way… the blood, sweat and tears of some Irish guys are in your junk mail."
Well, this, coming from the richest band in the world, erm, well...
At least, Apple was fast in providing that tool.