A lady called from Dun & Bradstreet a few minutes ago. She said that she has an urgent email that she wanted to send to the IT Manager. I said what is so urgent about it? She said 'Don't worry, it is not a sales email, it is purely informational.' Barefaced liar. Urgent? What's so urgent about this informational thing? Not sales? Doh. Resorting to such words to mislead is simply not ethical.
If it is sales, say so. If it is information leading to an eventual sales call, say so. I don't need to be lead on by this sort of unethical marketing script.