22 January 2009
Of brand-worship and cult of personalities
There is always a cult of personality or the worship of a created brand belonging to a large, faceless entity isn't there? And people buy into these things easily. The worship and the support of these things do bring quite a bit of monetary return for the corporation. A worshipped brand from a faceless corporate entity will, of course, outlive a cult of personality especially when that personage were to die during a liver transplant for instance. In this insidious instance, the brand will live almost forever barring a PR disaster. I guess some worship personalities, while others brands and not to forget, for some others, it will be beliefs and ideologies. Those states like North Korea and other communist states do have a religion, it's called ideology. Sometimes, it is replaced by a cult of personality. When a mode of thought is totalitarian like an ideology or religion, well, it is not hard to guess what will result. With regards to religion, the USA is presently undergoing a crisis of sorts, not unlike the hysteria and witchhunts of McCarthyism, it will not be years later when historians will recognise with hindsight the hijacking of American society by conservative Christians. Some people in this age and living within will not recognise it. Hopefully, the current rise of Christian and Islamic extremism in the USA and the Middle East, coupled with the ever changing population demographics will not see a rise in more theocracies in the world.